The Summer of Sport | Embodying Olympic Values in Our Practice

Ekecheiria - Unity and Peace

The Olympic Truce, also known as ekecheiria, was an antiquated custom intended to bring warring states together and towards peace. The Olympics continue to promote global harmony and goodwill in the present period as a way to honour common human accomplishments.

While the ancient Games were limited to free Greek male citizens, today's Olympics embrace inclusivity and diversity, welcoming athletes of all genders, races, and nationalities, reflecting a commitment to global unity and equality. The ancient Olympics were a melting pot of cultures, with participants from various Greek city-states. Today, the Olympics continue to be a platform for cultural exchange, encouraging mutual understanding and respect among nations worldwide. Athletes from diverse cultures and backgrounds come together to compete, curating a spirit of camaraderie, mutual respect, and passion. This global event not only showcases the intensity of human talent and determination but also highlights the shared values that bind us all, such as excellence, fairness, and perseverance.

We strive to echo these principles by valuing and incorporating diverse perspectives from our wide customer base. As imperative as it is understanding, our strength lies in the ability to listen, learn and absorb from the wide range of voices that make up our community. Feedback from our customers across different countries and cultures inform our designs and product development, ensuring that we create leather companions that meet varied needs and preferences, both geo and culture specific. This inclusive approach allows us to innovate continually to offer products that are both universally appealing and uniquely personal. By celebrating and integrating this diversity, we create a richer, more dynamic brand experience that resonates with customers worldwide, much like the unifying spirit of the Olympic Games.

Resilience is mirrored in the spirit of the Olympic moto "Citius, Altius, Fortius" (Faster, Higher, Stronger).

It emphasises continuous improvement and enduring strength, values that resonate deeply with the Olympic movement. The ability to bounce back and thrive despite difficulties is a testament to the enduring power and relevance of the Olympics.

The Greeks believed in the development of both mind and body. Today's Olympics encourage holistic development, promoting physical fitness, mental resilience, and ethical behaviour, evident in both the athletes and the Games themselves. For athletes, the journey to the Olympics is often fraught with obstacles—intense training regimens, injuries, and the pressure of competition. The Olympics as an institution also demonstrates resilience. Over its long history, the Games have faced numerous challenges, from political conflicts and boycotts to economic hardships and global pandemics. The postponement of the Tokyo 2020 Olympics due to COVID-19 was a significant test, yet the Games were successfully held in 2021, showcasing the ability to adapt and persevere in the face of unprecedented global disruption.